As the barriers to digital entry continue to shrink, new-age technologies continue to provide a variety of capabilities that enable digital transformation. Every company in the world has jumped onto this bandwagon to transform the core of their business. They are in a race to improve quality and reliability of their digital information and technologies. The ultimate goal they aim for is customer retention to retain their spot.
COVID-19 led to a near-simultaneous shutdown of the global economy, with retail among the severely impacted. In responding to the global crisis, retailers turned to rapid large-scale digital transformation to focus on short-term operational issues and look ahead at the evolving retail landscape. Emerging trends points to a significant shift in consumer behavior led to challenges like never before. Despite the numerous challenges, retailers have found new and innovative ways to keep up with the evolving situation.
The year 2017 promised a good landscape for the ad tech industry, as the Association of National Advertisers (ANA) presumed that ad fraud would drop from $7.2 billion in 2016 to $6.5 billion in 2017, but the presumption was short lived when new facts started pouring in and defined a different tale altogether.