COVID-19 led to a near-simultaneous shutdown of the global economy, with retail among the severely impacted. In responding to the global crisis, retailers turned to rapid large-scale digital transformation to focus on short-term operational issues and look ahead at the evolving retail landscape. Emerging trends points to a significant shift in consumer behavior led to challenges like never before. Despite the numerous challenges, retailers have found new and innovative ways to keep up with the evolving situation.

Technology is changing the society; it is embedded in everything we do, improving the ways we work, live, and experience this world. But we are looking at a greater transformation at play, where the unprecedented influence and access businesses enjoy today come with a challenging set of responsibilities. It is essentially looking beyond the digital into a place where technology is built into every single interaction.