Experience Cloud is Salesforce's digital experience platform that can quickly build websites, portals, mobile apps, and other digital touchpoints to engage with customers, and digitize business processes at lightning speed. And several organizations, including Xcel Energy and Mascoma Bank, use it to streamline systems, align teams, accelerate digital adoption (as much as 70%), and crush a year's worth of data in a single quarter. In some cases, entirely new digital properties were created in under two weeks.

In 2020, the airline industry's revenue totaled $328 billion, a mere 40 percent of the year before. The sector is projected to remain small for the foreseeable future with traffic not returning to 2019 levels before the end of 2023. With borders and airports slowly opening up, airlines finally have a reason to rejoice. However, the impact of COVID is more profound. Unlike the 'purely economic' 2008 financial crisis, COVID-19 hasn't simply weakened spending power, it has changed the consumer behavior irrevocably.

(In our last blog - Part 1 - we highlighted the challenges of fleet management. This blog focuses on the solutions)

We Were Wrong About Ad Fraud

The year 2017 promised a good landscape for the ad tech industry, as the Association of National Advertisers (ANA) presumed that ad fraud would drop from $7.2 billion in 2016 to $6.5 billion in 2017, but the presumption was short lived when new facts started pouring in and defined a different tale altogether.