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AdTech Consulting

Target the right audience with Cybage, your trusted adtech provider.

Overview

We specialize in pioneering Adtech platform engineering solutions that empower businesses to optimize their digital advertising strategies

The advertising sector is in constant flux, driven by technological advancements and a quest for more targeted customer engagement. These innovations are refining measurement metrics like return on ad spend (ROAS) and ensuring adherence to privacy regulations. AdTech, particularly programmatic solutions, has revolutionized media trading, allowing marketers to automate real-time transactions and deliver personalized messages. This shift has led organizations to allocate more digital ad budgets to AdTech solutions. However, navigating this complex landscape is challenging due to industry fragmentation, with many players like ad networks, DSPs, SSPs, and social media platforms. Despite the complexity, these entities contribute significantly to advertising operations, adding unprecedented value. In summary, staying abreast of technological advancements and effectively leveraging AdTech solutions is crucial for marketers seeking to maximize their advertising impact in today's crowded online marketplace.    

Our comprehensive suite of AdTech services, including ad tech consultancy services, ad tech development services, and adtech software, is designed to address the evolving needs of advertisers, publishers, and brands in the digital landscape. We harness the full potential of data-driven insights and deliver targeted, engaging ad experiences to their audience, all while ensuring transparency, scalability, and seamless integration across the advertising ecosystem.

Our Expertise

Our wide range of capabilities includes programmatic advertising, audience management, data analytics, and cross-channel targeting powered by advanced AI and machine learning technologies. Our team of experts collaborates closely with clients to develop customized solutions that enhance the efficiency and effectiveness of their advertising campaigns. We understand the importance of transparency, brand safety, and compliance in advertising technology, and our ad tech consultancy services are built with these principles in mind. Whether you're looking to optimize ad placement, gain deeper insights into your audience, or scale your advertising efforts, Cybage has the expertise and technological know-how to help you achieve your goals. 

Resource Center

Success Stories
A Mobile in-app Advertising Player Recorded 200%_Thumbnail
Technology Solutions
Ad Tech
Media & Advertising
Posted On: 21 March, 2024
A Mobile in-app Advertising Player Recorded 200% Increase in...
Delivered an app to produce video creatives and optimized mobile SDK to support dynamic templates leading to a 800%…
Success Stories
Enhanced conversion rate 150% by engaging target prospects_thumbnail
Product Engineering
Customer Relationship Management (CRM)
Ad Tech
Media & Advertising
Posted On: 20 March, 2024
A Client Achieved 507% ROI, 2x Close Rate, & 50% Faster Deal...
Enhanced conversion rate 150% by engaging target prospects with relevant content and improved conversion funnel for…
Success Stories
Designed and implemented integrations with various CDPs and MMPs_Thumbnail
Technology Solutions
Digital Marketing
Ad Tech
Media & Advertising
Posted On: 20 March, 2024
An American Cable & Satellite TV Network Recorded a 40%...
Designed and implemented integrations with various CDPs and MMPs. Built multiple modules for a unified cross…
White paper
Privacy Sandbox whitepaper for review-18
Digital Transformation
Media & Advertising
Ad Tech
Posted On: 5 August, 2024
Transforming the AdTech Industry With Google’s Privacy...
See how Google’s Privacy Sandbox protects user privacy by minimizing the use of third-party cookies.
White paper
Fighting-Ad-Fraud
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Media & Advertising
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Posted On: 20 March, 2024
Fighting Ad Fraud
The Association of National Advertisers (ANA) presumed that ad fraud would drop from $7.2 billion in 2016 to $6.5…
White paper
Data-Management-Platforms-and-AdTech
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Media & Advertising
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Posted On: 20 March, 2024
Data Management Platforms and AdTech
This paper highlights features and applications of a DMP and business benefits it offers for AdTech player on the…
White paper
Death-of-a-Cookie
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Media & Advertising
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Posted On: 20 March, 2024
Death of a Cookie
Let's analyze why Google will phase out third-party cookies by 2023.
8 min read
Blog
Brand Safety and Suitability in Media and Advertising
Brand Protection
Advertising Standards
Brand Integrity
Advertising Compliance
Ad Placement
Content Safety
Brand Strategy
By Purvi Tayal
Posted On: 19 November, 2024
Building Trust: Ensuring Brand Safety and Suitability in...
Overview: Setting the stage In the current scenario, your brand's reputation is more crucial than ever before. In…

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7 min read
Blog
Marketing with AI in 2024
AI
AI in marketing
digital marketing with AI
Digital Advertising
Machine Learning
By Susheel Kumar
Posted On: 17 June, 2024
Marketing in 2024 with AI: Tips, Tricks and Checklists
The marketing sector has undergone significant changes in recent years, greatly driven by technological disruptions…
2 min read
Blog
CybageDigital - Helps Brands SCORE Their Goal(s)
SCORE
Framework
Marketing
Advertising
Brand Strategy
Customer Engagement
Digital
Omnichannel
Customer Experience
By Amit Prabhu
Posted On: 21 March, 2024
CybageDigital - Helps Brands SCORE Their Goal(s)
CybageDigital is pleased to launch our S.C.O.R.E. framework to help brands achieve their goals by defining their…
4 min read
Blog
Never_Miss_a_Moment_with_Data_Driven_Marketing
Customer Engagement
Digital Marketing Maturity
Digital Transformation
Customer Experience
Technology
Digital Marketing
By Amit Prabhu
Posted On: 13 September, 2021
Never Miss a Moment with Data-Driven Marketing
As the barriers to digital entry continue to shrink, new-age technologies continue to provide a variety of…
3 min read
Blog
Ad fraud thumbnail
Ad Fraud
Click Fraud
Digital Transformation
Digital Marketing
By Amit Prabhu
Posted On: 18 July, 2019
5 Ways To Fight Ad Fraud in 2019
We Were Wrong About Ad Fraud The year 2017 promised a good landscape for the ad tech industry, as the Association…

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