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Media & Advertising

Pioneering transformation strategies for the future.

From AdTech to OTT, we offer a comprehensive suite of services that empower your Media & Advertising journey.

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Marketing & advertising billboard

The media and advertising landscape is a kaleidoscope of innovation, constantly evolving with new technologies and consumer behaviors.

At Cybage, we understand the complexities of this dynamic ecosystem. Our journey has evolved to encompass the entire MarTech & AdTech consulting landscape, aiding businesses to scale through brand-safe, privacy-compliant, and data-driven approaches.

We employ Cybage S.C.O.R.E., our marketing transformation framework, to manage integrated marketing initiatives throughout the customer lifecycle.

Furthermore, we power publishing, media, entertainment, and education, as well as automate asset and metadata workflows for leading streaming platforms, movie studios, and record labels.

Unlocking the full potential of our profound expertise, we offer scalable solutions that:

  • Empower Transformative Growth: Harnessing algorithm-based business models, we reshape media technology organizations.
  • Elevate Content Strategies: Optimizing content value chains, we consistently deliver outstanding results.
  • Enable Digital Revolution: Making innovation a way of life, we accelerate your digital transformation journey.
  • Explore Monetization Avenues: Redefining possibilities, we help amplify monetization strategies and technology-driven customer engagement.
AdTech

Crafting Privacy-First Solutions


Optimize your digital advertising strategy with our pioneering AdTech platform engineering services. From programmatic advertising to audience management and cross-channel targeting, our expertise in AdTech ensures transparent and scalable solutions, elevating your advertising impact.

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Advertising and Marketing

Driving Meaningful Connections


Target the right audience at the right moment with our advertising and marketing services. From awareness to conversion, our full-funnel marketing approach leverages AI algorithms for personalized experiences and smart automation, ensuring you gain a competitive edge. 

A marketing team discussing client success
Publishing

Empowering Media Houses with New-Age Solutions


Leave an enduring mark in the media industry with our tailored digital publishing solutions. Whether it is content creation, management, or distribution, we help streamline and automate processes, ensuring you thrive in the digital age.

A publisher thinking about her next big production
Video Streaming & OTT

Bringing Stories to Life


Redefine the future of entertainment with our specialized video streaming and OTT solutions. From content delivery optimization to user experience enhancements, we help you navigate the changing landscape, ensuring seamless integration and maximum impact.

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Entertainment Production

Navigating the Digital Revolution


Welcome to the world where creativity meets technology. Our entertainment production IT solutions cover everything from royalties and contracts to post-production tools, ensuring your decisions are informed, and your content stands out. 
 

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Why Cybage

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Moving forward with cybage

 

  • Deep Domain Expertise: Decades of industry leadership in media, advertising, publishing, and entertainment. 
     
  • Technology-Driven Solutions: Harnessing AI and ML for impactful results in AdTech, MarTech, and entertainment.
     
  • Consultant-Led Approach: Tailored strategies and solutions through close collaboration with our experts.  
     
  • Lasting Partnerships: Beyond services, we build enduring relationships that align with your business goals.

Resource Center

Success Stories
Delivered_game_changing_advantage_thumbnail.webp
Product Engineering
Technology Solutions
Media & Advertising
Ad Tech
Advertising & Marketing
Entertainment production
Publishing
Video streaming & OTT
Posted On: 3 March, 2025
Delivered a Game-changing Advantage for a Media and...
Find out how Cybage boosted automation productivity through MABL automation for a media & entertainment services…
Success Stories
Implemented compelling marketing strategies for a leading Australian retailer to achieve a 66.84% increase in organic revenue-Thumbnail.webp
Digital Transformation
Digital Marketing
Digital Transformation
Digital Marketing
Media & Advertising
Retail
Posted On: 18 February, 2025
Revamped a Leading Australian Retailer’s Marketing Strategy...
Discover how Cybage led marketing strategies for a top Australian retailer, driving a 66.84% boost in organic…
White paper
Privacy Sandbox whitepaper for review-18
Digital Transformation
Media & Advertising
Ad Tech
Posted On: 5 August, 2024
Transforming the AdTech Industry With Google’s Privacy...
See how Google’s Privacy Sandbox protects user privacy by minimizing the use of third-party cookies.
White paper
Fighting-Ad-Fraud
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Media & Advertising
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Posted On: 20 March, 2024
Fighting Ad Fraud
The Association of National Advertisers (ANA) presumed that ad fraud would drop from $7.2 billion in 2016 to $6.5…
8 min read
Blog
Brand Safety and Suitability in Media and Advertising
Brand Protection
Advertising Standards
Brand Integrity
Advertising Compliance
Ad Placement
Content Safety
Brand Strategy
By Purvi Tayal
Posted On: 19 November, 2024
Building Trust: Ensuring Brand Safety and Suitability in...
Overview: Setting the stage In the current scenario, your brand's reputation is more crucial than ever before. In…
7 min read
Blog
Marketing with AI in 2024
AI
AI in marketing
digital marketing with AI
Digital Advertising
Machine Learning
By Susheel Kumar
Posted On: 17 June, 2024
Marketing in 2024 with AI: Tips, Tricks and Checklists
The marketing sector has undergone significant changes in recent years, greatly driven by technological disruptions…
Partnerships and Alliances
Our Partners

Moving Forward,

With You


Sales and Services
Salesforce
Servicenow
Cloud
AWS
Azure
Google Cloud
Oracle Cloud
Enterprise Content Management
Adobe Experience Manager
Drupal
Sitecore
WMS
Korber
RPA
Automation Anywhere
Power Automate
UiPath

Our Services

Digital Product
Engineering

From ideation to launch, our comprehensive suite of product engineering services and solutions helps bring your products to life. 

Technology
Solutions

With a rich legacy of transformative technology solutions, we forge ahead, adapting to the dynamic needs of industries worldwide. 

Artificial
Intelligence

Leverage the power of AI to unlock your competitive edge, no matter where you stand in your AI journey.

Platforms &
Integrations

Ensure enhanced productivity and scalability with our extensive set of services, tailored to elevate your capabilities. 

Digital
Transformation

The digital landscape is rapidly evolving. We help you stay ahead and simplify the way your business moves.

Support
Services

From Remote Infrastructure Management (RIM) to tech-enabled services, we support your company’s core business and meet your unique requirements. 

Let's Get Moving!

Your purpose, our passion. Connect with us and let's make things happen.


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