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Video Streaming & OTT Solutions

Transforming entertainment – broadcasting meets OTT. 

Overview

The fusion of the Internet and broadcast television and the rise of over-the-top (OTT) has revolutionized viewer engagement and content consumption. This integration provides a unified platform for accessing a diverse range of content and interactions, blurring the lines between traditional broadcasting and online media. The convergence of traditional broadcasting and OTT platforms has revolutionized the entertainment landscape, offering viewers unprecedented access to diverse content anytime, anywhere. 

Viewers and businesses now participate in interactive dialogues, fostering increased engagement, advertising opportunities, and content consumption. This convergence also paves the way for inventive video advertising and marketing campaigns. 

At the intersection of broadcasting and OTT, Cybage stands as a trusted partner, providing cutting-edge technology solutions to empower broadcasters and OTT service providers. From content delivery optimization to user experience enhancements, we help our clients navigate the complexities of this rapidly evolving landscape, ensuring seamless integration and maximum impact. 

Utilizing cutting-edge technology solutions, Cybage has played a pivotal role in assisting entertainment content creators and distributors to adapt and optimize their offerings for this dynamic space. 

Join us in shaping the future of entertainment, where creativity meets cutting-edge technology to deliver captivating content experiences across platforms. 

Our Expertise

The convergence of TV and the Internet has ushered in a new era of content consumption, where viewers seamlessly switch between traditional television and OTT services. This convergence offers diverse content, including interactive features, and fundamentally alters how audiences engage with their entertainment.

Businesses now can engage in dynamic dialogues with viewers, fostering more profound engagement, boosting advertising effectiveness, and ultimately driving content consumption. We specialize in interactive advertising solutions, utilizing data analytics and reporting to help businesses understand these evolving viewing patterns. This empowers them to make informed decisions regarding content inception, creation, and delivery.

Leveraging the power of AI tools and personalized recommendations, we enable businesses to create content that resonates more deeply with their audiences, leading to increased engagement and viewership. We are committed to being a reliable partner in digital transformation for media companies, helping them optimize OTT services and video streaming solutions while creating a more satisfying viewing experience for their customers. 

Resource Center

Success Stories
Cybage Helped Client in Migrating 100+ Sites Under one Roof_Thumbnail
Migration
Media & Advertising
Posted On: 21 March, 2024
Helped a Client in Migrating 100+ Sites Under one Roof &...
Deployed quick and seamless site onboarding and migrated 80% websites within 1 year to the custom platform for a…
Success Stories
A Mobile in-app Advertising Player Recorded 200%_Thumbnail
Technology Solutions
Ad Tech
Media & Advertising
Posted On: 21 March, 2024
A Mobile in-app Advertising Player Recorded 200% Increase in...
Delivered an app to produce video creatives and optimized mobile SDK to support dynamic templates leading to a 800%…
Success Stories
Cybage Built a Mature Test Automation Solution for a Leading
Product Engineering
Technology Solutions
Media & Advertising
Posted On: 21 March, 2024
Cybage Built a Mature Test Automation Solution for a Leading...
A mature test automation solution for a customer service experience provider led to 98% automation execution pass…
Success Stories
Platform migration using BI_thumbnail
Business Intelligence
Media & Advertising
Posted On: 21 March, 2024
Cybage Provided Platform Migration Services Using BI for a...
Provided platform migration services using business intelligence to a world class media agency.
Success Stories
Enhanced conversion rate 150% by engaging target prospects_thumbnail
Product Engineering
Customer Relationship Management (CRM)
Ad Tech
Media & Advertising
Posted On: 20 March, 2024
A Client Achieved 507% ROI, 2x Close Rate, & 50% Faster Deal...
Enhanced conversion rate 150% by engaging target prospects with relevant content and improved conversion funnel for…
Success Stories
Designed and implemented integrations with various CDPs and MMPs_Thumbnail
Technology Solutions
Digital Marketing
Ad Tech
Media & Advertising
Posted On: 20 March, 2024
An American Cable & Satellite TV Network Recorded a 40%...
Designed and implemented integrations with various CDPs and MMPs. Built multiple modules for a unified cross…
Success Stories
Case study Thumbnail.
Digital Marketing
Media & Advertising
Posted On: 20 March, 2024
98-99% Data Accuracy Across all Integrations With Improved...
Ampush leveraged Cybage + AWS capabilities to drive conversion & traffic with its unique Customer Acquisition…
Success Stories
Case study Thumbnail.
Product Engineering
Media & Advertising
Posted On: 20 March, 2024
World's Leading Media Agency Achieved Operational Uniformity...
Insights from BI tool implementation optimize operations for a media communications leader.
Success Stories
GA4_Case_study_Thumbnail
Digital Marketing
Media & Advertising
Posted On: 20 March, 2024
Cybage Helped a Marketing Player Gain Actionable Insights...
The Australian giant achieved enhanced data authenticity through successful migration to Google Analytics 4.
White paper
Privacy Sandbox whitepaper for review-18
Digital Transformation
Media & Advertising
Ad Tech
Posted On: 5 August, 2024
Transforming the AdTech Industry With Google’s Privacy...
See how Google’s Privacy Sandbox protects user privacy by minimizing the use of third-party cookies.
White paper
Fighting-Ad-Fraud
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Media & Advertising
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Posted On: 20 March, 2024
Fighting Ad Fraud
The Association of National Advertisers (ANA) presumed that ad fraud would drop from $7.2 billion in 2016 to $6.5…
White paper
Data-Management-Platforms-and-AdTech
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Media & Advertising
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Posted On: 20 March, 2024
Data Management Platforms and AdTech
This paper highlights features and applications of a DMP and business benefits it offers for AdTech player on the…
White paper
Death-of-a-Cookie
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Media & Advertising
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Posted On: 20 March, 2024
Death of a Cookie
Let's analyze why Google will phase out third-party cookies by 2023.
8 min read
Blog
Brand Safety and Suitability in Media and Advertising
Brand Protection
Advertising Standards
Brand Integrity
Advertising Compliance
Ad Placement
Content Safety
Brand Strategy
By Purvi Tayal
Posted On: 19 November, 2024
Building Trust: Ensuring Brand Safety and Suitability in...
Overview: Setting the stage In the current scenario, your brand's reputation is more crucial than ever before. In…

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AI
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digital marketing with AI
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