The marketing sector has undergone significant changes in recent years, greatly driven by technological disruptions and consumer behavior shifts. One notable development is the rise of the "attention economy," in which consumers are bombarded with an overwhelming amount of content and advertising messages competing for their limited attention spans. In this environment, capturing and holding the audience's attention is increasingly challenging for brands. 

Over the past few years, there have been various emerging technology advancements creating disruption in the enterprise business. It’s likes of Cloud, AI, RPA, IoT and many other technology trends which brought digital experience to business and has been ruling the enterprise space in terms of innovations.

Artificial Intelligence and Machine Learning represent the mind of the artificial world, whereas the IoT represents the senses and actors.