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Partnered with a Leading Independent Marketing Agency in the U.S. to Drive Operational Excellence and Revenue Growth Through Cloud Solutions_Web.

Success Story

Services:
  • Cloud

Partnered with a Leading Independent Marketing Agency in the U.S. to Drive Operational Excellence and Revenue Growth Through Cloud Solutions

Cloud
Posted On: 17 April, 2025

About the Client:

  • The Established in 2004, the client is the leading independent performance marketing agency in the United States
  • Oversees more than $4 billion in digital media and employs over 1,000 professionals to help clients achieve rapid brand growth
  • Provides specialized expertise across multiple channels, including Commerce, Search, Social, TV, and more
  • Serves a diverse portfolio of clients including Amazon, Walmart, Instacart, Meta, TikTok, Converse, Etsy, Samsung, and more

Business Needs:

  • Adapt a more integrated and standardized channel reporting to boost operational efficiency
  • Implement centralized data management to achieve a single, cohesive source of truth
  • Minimize the manual efforts in the media budget planning process
  • Incorporate features to compare cross-channel performance and evaluate last-click Return on Ad Spend (ROAS ) vs  Marketing Mix Modeling Return on Ad Spend (MMM ROAS)
  • Streamline the Marketing Mix Modeling (MMM) process

Solutions:

  • Developed an easy-to-use MMM lite app
  • Executed  ETL (extract, transform, and load) for data onboarding across multiple channels, including data cleansing and processing
  • Conducted test automation for data comparison
  • Developed a comprehensive end-to-end attribution model leveraging digital media mix and incremental analysis
  • Designed a unified view and individual channel reports in Tableau, incorporating drill-down functionality, sorting, and filtering options

Business Impact:

  • Enhanced Boosted revenue growth for personal care products company by 84% with high-impact shopping restructuring  
  • Increased the conversion rate by 99% with a re-constructed shopping strategy 
  • Strengthened organic rankings on Amazon, driving a 391% increase in sales
  • Achieved 3 million detail page views on Amazon through DSP (Demand Side Platform) for a home furnishing company

Technology Stack:

Partnered with a Leading Independent Marketing Agency in the U.S. to Drive Operational Excellence and Revenue Growth Through Cloud_Tech Stack
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