Geoffrey Van Haeren

Geoffrey Van Haeren joined Cybage as a member of the Advisory Board in September 2023. An accomplished operations, product, and engineering leader, he is renowned for building technology companies through innovation and fostering sustainable growth.

His expertise encompasses a wide range of domains with a particular focus on two crucial sectors: direct-to-consumer (D2C) and business-to-business (B2B) e-commerce. Over the past 20 years, Geoffrey has held several pivotal leadership positions, including CTO and Technology leadership roles for DTC and B2B Saas companies; most recently taking up the President role at Nogin. In these roles, he was responsible for defining the technology vision and leading diverse teams across various geographic locations. With a strong focus on product-led growth, high-scale software, and SaaS systems, he has consistently delivered exceptional results in the fast-paced world of e-commerce and digital marketing.

Geoffrey has been a pioneer in e-commerce, spearheading the inception of one of the earliest online-only retailers to achieve a billion-dollar valuation in 1998, buy.com. His entrepreneurial journey led him through a series of ventures where he either founded or revolutionized businesses. His extensive expertise includes collaborating with strategic partners, private equity firms, and acquiring distressed assets.

Geoffrey and his partner earned the prestigious Octane Award for their innovative business concept, which he successfully turned into a reality. His leadership philosophy places a strong emphasis on humility and transparency. His professional journey is characterized by a consistent history of steering companies toward sustainable growth, underscored by his deep understanding of market dynamics and trends.