Success Story

The client is a global direct selling company specializing in health, wellness, beauty and self-care products in over 100 countries with bulk of its business coming from USA, Japan, India, China and Southeast Asia.

The client wanted to evolve from its traditional multichannel retailing approach to an omni-channel retailing one to offer its customers a more consistent and seamless journey.

This involved replacing the heterogeneous components in the ecosystem with a robust one-stop e-commerce platform.

Another priority for the client was to migrate the legacy .NET-based e-commerce website to Hybris e-commerce platform to support B2B and B2C needs.

To boost engagement and conversions, the client was looking forward to improve its digital footprints and explore new revenue channels.

Furthermore, the client wanted an application that supports end-to-end order management across all the sales channels; online, mobile, and in-store.

The client wanted the transformation to be planned in a phased manner to ensure business continuity.

To enable omnichannel commerce, we migrated the client’s legacy system to a scalable Hybris platform, providing a unified B2B/B2C experience, real-time ERP integration, advanced search capabilities, and personalized promotions.

Our team engineered a tailored Loyalty Management Program that catered to both the B2B and B2C audiences of the client.

We migrated content from legacy platform to Hybris WCMS to streamline the content updates and make managing the site content easy for non-technical users.

To expand sales channels and offer a seamless and uniform user experience across devices, we launched intuitive in-store and customer-facing mobile applications. 

We created a lightweight in-store app that allowed the customers to create, finalize, and share their custom-built digital carts via QR code.

To strengthen distributor enablement and engagement, we developed an app that provides brand insights, product knowledge, business tools, and bonus simulators.

Our solutions resulted in a seamless, unified brand experience for customers across online, mobile and in-store shopping channels.

We were also successful in providing a branding edge and competitive advantage to the client with the introduction and implementation of in-store experience zones and mobility solutions.  

Our consistent efforts to increase touchpoints across channels resulted in an influx of new customers.

With our omnichannel strategy implementation, we were successfully able to boost customer retention.