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Web Analytics Services

Transforming data into decisions.

Overview

Our team of highly skilled web analytics consultants possess extensive expertise in the latest web analytics and tag management platforms, including Google Analytics 4, Adobe Analytics, Google Tag Manager, Adobe Launch, Tealium iQ, among others. While we remain focused on industry trends and updates, we ensure that our client’s data is interpreted with precision and accuracy.  
 
We believe in going beyond basic reporting, by offering a diverse range of specialized digital marketing services tailored to meet the specific needs and objectives of each client. Therefore, aligning with the business needs like identifying opportunities for enhancing website performance, optimizing conversion rates, and refining attribution modeling techniques.  
 
We leverage web analytics tools to capture and transform into actionable insights with data-driven reports and visual dashboards. Our experts analyze user behavior and suggest targeted strategies guiding clients towards informed decision-making and efficient website tracking.

What we do

Gain valuable insights into the performance of your platform with our web analytics audit service. We examine your current tracking setup, data accuracy, and implementation, identifying improvement areas and providing actionable recommendations to optimize your analytics strategy. 

Unlock the full potential of Google Analytics with our expert implementation service. We tailor your GA account based on your business objectives to help you get accurate data and actionable insights to drive informed decision-making. 

Gain deeper insights into your digital ecosystem with Adobe Analytics. Our implementation experts seamlessly integrate Adobe Analytics into your website or app, enabling you to understand customer behavior and drive business growth. 
 

Visualize your data and track key metrics with ease using our Dashboarding & Reporting service. Our intuitive dashboards provide a holistic view of your digital landscape, driving efficiency and results. 

Supercharge your online store with our Enhanced E-commerce Implementation service. We enhance your e-commerce tracking setup to capture detailed insights into the customer journey, from product views to purchases.

Streamline your digital marketing operations with our Tag Management Implementation service. We deploy robust tag management systems such as GTM, Tealium, or Adobe Launch, centralizing all your tracking tags and pixels in one place for easy management and deployment. 

Resource Center

Success Stories
Achieved_70_Upsurge_in_Response_Rate_for_Online_Reviews
Digital Transformation
Digital Transformation
Digital Marketing
Posted On: 27 March, 2024
Achieved 70% Upsurge in Response Rate for Online Reviews...
Let's learn how Cybage's cutting-edge marketing and technology solutions revved up a major hotel giant’s revenue…
Success Stories
Australian Tiles Retailer_Thumbnail.
Digital Transformation
Digital Transformation
Digital Marketing
Posted On: 21 March, 2024
Facilitated Social and Digital Transformation With Bespoke...
Let’s learn how Cybage’s end-to-end marketing solutions helped generate 1.5x revenue growth and improved…
Success Stories
SEO_OPT_CS
Digital Transformation
Digital Marketing
Posted On: 21 March, 2024
Cybage Performed Strategic SEO and Content Optimization for...
Let’s learn how Cybage’s strategic SEO, website migration, and keyword ranking services helped a tax preparation…
Success Stories
Boosted online visibility for a US-based e-learning platform-Thumbnail
Digital Transformation
Digital Marketing
Posted On: 21 March, 2024
Boosted Online Visibility for an E-learning Platform of a...
Find out how Cybage helped a newly launched e-learning platform enhance online visibility and build brand awareness…
Success Stories
Boosted organic revenue for the website of an Australian liquor chain-Thumbnail
Digital Transformation
Digital Marketing
Posted On: 21 March, 2024
Cybage Helped in Boosting Organic Revenue for the Website of...
Learn how Cybage boosted organic revenue and CRO while reducing final stage call drops for an Australian liquor…
White paper
Whitepaper_V2_Distribution
Technology Solutions
Travel & Hospitality
Distribution
Posted On: 12 August, 2024
Enhancing Travel Industry Distribution Strategies for...
Explore the evolution and impact of travel distribution, emerging technologies, and strategies for lasting success…
White paper
Whitepaper_V2_Integration_Thumbnail-01
Technology Solutions
Travel & Hospitality
Distribution
Posted On: 12 August, 2024
Unleashing the Power of Technology in the T&H Landscape
Learn more about the importance of integration strategies in the T&H industry for meeting the demands of tech-savvy…
White paper
Privacy Sandbox whitepaper for review-18
Digital Transformation
Media & Advertising
Ad Tech
Posted On: 5 August, 2024
Transforming the AdTech Industry With Google’s Privacy...
See how Google’s Privacy Sandbox protects user privacy by minimizing the use of third-party cookies.
White paper
NDC-Reshaping-Legacy-Business-Models-and-Beyond
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Travel & Hospitality
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Posted On: 20 March, 2024
NDC: Reshaping Legacy Business Models and Beyond
Radical changes in the evolving and demanding aviation industry due to the low-cost business model and the rising…
White paper
RM-Existence-Threatened-Or-Gained-Opportunity
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Travel & Hospitality
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Posted On: 20 March, 2024
RM Existence - Threatened Or Gained Opportunity?
The hospitality industry is heavily relied on technology and data to make the best strategic decisions and Revenue…
White paper
Convergence-of-Guest,-Brand,-and-Platform-Experience
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Travel & Hospitality
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Posted On: 20 March, 2024
Convergence of Guest, Brand, and Platform Experience
This paper is an analysis of the present-day situation of the COVID disruption, transformation of the hospitality…
White paper
Convergence-of-Guest-Brand-and-Platform-Experience-Part-3
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Travel & Hospitality
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Posted On: 20 March, 2024
Convergence of Guest, Brand, and Platform Experience| Part 3
This paper explores the dynamics of the hospitality sector under numerous environments. It gives a quick…
White paper
Navigating-Customer-Satisfaction-with-Proactive-Support
Support Services
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Retail
Posted On: 20 March, 2024
Navigating Customer Satisfaction with Proactive Support
This paper explores how quick and innovative support enables seamless performance, powering enhanced customer…
White paper
Fleet-Telematics-The-Future-of-Fleet-Management
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Supply Chain and Logistics
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Posted On: 20 March, 2024
Fleet Telematics - The Future of Fleet Management
Telematics gives you end-to-end visibility and control of your fleet assets to help strike the right balance…
White paper
How-to-workflow-the-7-stages-of-your-asset-lifecycle
Service Now
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Product Engineering
Technology Solutions
Artificial Intelligence
Platform & Integrations
Digital Transformation
Support Services
Posted On: 20 March, 2024
How to workflow the 7 stages of your asset lifecycle
Every organization with physical IT assets has a hardware lifecycle. The question is, how well is your lifecycle…
5 min read
Blog
Strategic IT Practices for the Future A Comprehensive Guide_Thumbnail
Support Services
ITSM
IT Support Solutions
By Tarun Mahajan
Posted On: 5 December, 2024
Strategic IT Practices for the Future: A Comprehensive Guide
In today's fast-paced and rapidly evolving digital landscape, organizations face the complexities of technology…
8 min read
Blog
Brand Safety and Suitability in Media and Advertising
Brand Protection
Advertising Standards
Brand Integrity
Advertising Compliance
Ad Placement
Content Safety
Brand Strategy
By Purvi Tayal
Posted On: 19 November, 2024
Building Trust: Ensuring Brand Safety and Suitability in...
Overview: Setting the stage In the current scenario, your brand's reputation is more crucial than ever before. In…
7 min read
Blog
Supply-chain-automation
AI in Supply Chain
Supply Chain Automation
Predictive Analytics
Ecommerce
By Ravi Sharma
Posted On: 24 October, 2024
Supply Chain a Trillion Dollar Industry with AI Evolution
The supply chain industry, a billion-dollar behemoth, is on the verge of a significant transformation. As global…
6 min read
Blog
Software Development with Generative AI The Next Frontier in SDLC Evolution
Hi-tech
Generative AI
SDLC
Artificial Intelligence
By Raunaq Lalwani
Posted On: 12 September, 2024
Empowering Software Development with Generative AI: The Next...
Overview Gone are the days of clunky, siloed development processes. The future of technology is brimming with…
7 min read
Blog
Marketing with AI in 2024
AI
AI in marketing
digital marketing with AI
Digital Advertising
Machine Learning
By Susheel Kumar
Posted On: 17 June, 2024
Marketing in 2024 with AI: Tips, Tricks and Checklists
The marketing sector has undergone significant changes in recent years, greatly driven by technological disruptions…
10 min read
Blog
Healthcare and Lifesciences Technology Solutions
Healthcare
Healthcare Technology
Telehealth
Digital Therapeutics
AI in Healthcare
By Naeem Patel
Posted On: 7 June, 2024
Now and Future: Healthcare and Lifesciences Technology...
Today, the world of healthcare and life sciences technology is undergoing a seismic shift. AI is playing an…
6 min read
Blog
Adapting to changing Fintech Consulting landscape
Fintech
Payment Tech
Lending & Finance
Wealth & Crypto
Fintech Solutions
By Amit Patel
Posted On: 23 May, 2024
Adapting to the Future: FinTech's Influence on the Financial...
“The financial system is being rewired, and Fintech is the wire.” – Jim Marous, Fintech Author and Speaker…
7 min read
Blog
5 Strategies for Improving your Retail Customer Experience
Customer Experience
Retail Customer Experience
Omnichannel commerce
Customer centric
Customer responsiveness
By Rajesh Kumar Dubey
Posted On: 15 May, 2024
5 Winning Strategies to Enhance Your Retail Customer...
Customers today have more choices than ever before. Driven by the surge in online shopping and evolving customer…
2 min read
Blog
CybageDigital - Helps Brands SCORE Their Goal(s)
SCORE
Framework
Marketing
Advertising
Brand Strategy
Customer Engagement
Digital
Omnichannel
Customer Experience
By Amit Prabhu
Posted On: 21 March, 2024
CybageDigital - Helps Brands SCORE Their Goal(s)
CybageDigital is pleased to launch our S.C.O.R.E. framework to help brands achieve their goals by defining their…
2 min read
Blog
Cybage_Cloud_Blog_Cover
Amazon Web Services (AWS)
Microsoft Azure
and Google Cloud Platform (GCP)
Cloud
Cloud Computing
Cloud Migration
By Nitin Thorve
Posted On: 10 December, 2023
Seamless Cloud Migration: Navigating Complexity with Cybage
In an era where innovation is fueled by technological advancements, migrating to the cloud has emerged as a…

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