- Is a leading player in in-feed, native advertising.
- Helps mobile-focused marketers acquire, engage, and retain new users, generate sales, and maximize return on investment.
- Offers integrated platform to scale with Facebook, Twitter, Instagram & Pinterest.
Success Story
About the Client
Business Needs
- Confirm architectural choices of new container-based microservice platform for big data scale.
- Provide feedback and confirm design improvisation to achieve processing KPI for targeted large-scale data.
- Derive configurations and tunning for tasks, services, cluster for response, readiness and Just-In-Time scalability.
- Cluster Capacity Sizing and better resource consumption.
- Define and confirm interoperability across hybrid deployment and high availability.
Our Solutions
- Provided end-to-end optimization and cluster sizing.
- Executed resilience test to minimize multi-failure cases across integrations and offered Multi-AZ Cloud provisions to achieve HA.
- Scaled Config benchmarks to determine restructured services to take benefit of AWS framework such as utilization of queue, EBS volumes (IOPS and provisioning), etc.
- Performed Work Flow Model Analysis to optimize heavy processing services to take advantage of container level horizontal scaling.
- Completed bottom-up multitier config tunning validation across data scale, concurrency scale, cluster scale, and node scale.
- Defined consumption matrices for better predictability to handle future scalability and provisioning.
Business Impact
- Improved resource consumption at service level by fixing memory leak issues.
- Reduced the probability of getting rate limit error from publishers like Facebook.
- Boosted performance and throughput by making multiple changes to the application.
- Removed delay time by improving message handling at SQS level.
- Restructured microservice platform to take advantage of AWS framework such as horizontal container scaling, utilization of queue, EBS volumes (IOPS), etc.
- Benefited from container level horizon scaling by splitting heavy processing services.
Technology Stack
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