Microsoft Dynamics CRM Implementation for Cybage Marketing Team

Business Challenge
The Cybage Marketing team had adopted a proprietary CRM to keep track of the leads, points of contact, domain of the potential clients and significant insights into the existing accounts.
The issues with the existing CRM implementation were :

  • Rigid System
  • No scope for customization
  • Use of proprietary database thus having overheads on maintenance

To overcome these problems the marketing team was looking for an advanced CRM solution to bring innovation, technology competency, and automation and to leverage the CRM expertise to its Lead Conversion process.


Business Solution
With our expertise in MS Dynamics CRM and proper requirement study and design, we could easily provide solutions to all business problems faced by the marketing team. We implemented a MSD CRM solution giving the following advantages –
Process Optimization and Improvements (CRM specific)
Advance Customizations, Extensions and integrations
Advance/Specific Reports and Dashboard
All the above features enabled the BAs to get an accurate report and status of the leads
Streamlined process and better decision making information. We implemented the following modules:

  • Leads Management
  • Sale Force Automation
  • Data Migration
  • Dash Board
  • Outlook Integration
  • Analytics
  • Workflows



Tools and Technology
Microsoft Dynamics CRM, .NET, C#, SQL Server 2005, and Web Services