Blog

CybageDigital is pleased to launch our S.C.O.R.E. framework to help brands achieve their goals by defining their digital strategy; identifying personas and creating advanced audience segments; developing engaging, effective creatives and content to be deployed across channels; and leveraging tools for marketing automation. All of this is done with a scientific, data driven approach enabling insights that feed into both the marketing strategy as well as ongoing optimization.

Cybage has been servicing global leaders in the Advertising and Marketing space for over two decades. This has ensured an inherent knowledge of the Marketing Technology ecosystem, helping us realize the importance of a methodology that spans the entire customer journey and enhances each touchpoint across it.

If you think about it, brand strategies have always revolved around the customer, enhancing experiences across the customer journey. Brands have to map this journey by driving potential customers to their properties, engaging with them, converting visitors into customers and ensuring customer retention. Customers today not only crave for a unified experience across platforms but also innovation with a personal touch.

The pandemic has further changed the dynamics and people's media consumption patterns over the last few months. Brands that were already digitally transformed thrived. This led to many brands fast tracking their digital transformation implementation. Satya Nadella, CEO, Microsoft recently said, "We've seen two years' worth of digital transformation in two months". This has been a trend across industry segments including Retail, Education, Media & Entertainment, Health, Travel and Finance.

This is exactly where CybageDigital's S.C.O.R.E. comes in. It helps brands answer the questions ”How do they go about creating and enhancing customer experiences? What are the digital platforms that they should leverage and optimize to understand their customers better? How does one use data and technology to engage with their customers while meeting sales and conversion targets?" CybageDigital's S.C.O.R.E. helps brands develop engaging designs, effective content, robust data and analytics platforms that ensure a 360° view of the customer, and automation of marketing operations and workflows for quick and effective implementations.