Organizations today understand that data is a strategic asset. More and more digital initiatives within the organization result in continuous data generation, not only in terms of volume, but also variety. The data generation is of two types—structured and unstructured. Consequently, analytics plays a much important role in the entire digital transformation journey.
Organizations need faster insights by performing real time analysis of information to deliver decision making solutions. Cybage helps your organization to harness data to change the business outcomes. Cybage facilitates transformations by not only extracting value from all sources of data, but also aligning the power of analytics with the specific goals of the client.
During customer acquisition, it is important to look at how traffic is acquired and how users are sent to a website and from where. So, Cybage focuses on key performance indicators (KPIs) such as organic search (Search Engine Optimization) and social campaigns.
The focus can be on customer engagement, customer conversion, or customer loyalty. Based on the focus, Cybage proposes KPIs that help clients achieve their goals.