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The Meeting, Incentive, Conventions, and Exhibitions (MICE) industry is one of the most complicated, interrelated, and intersectional complexes. It is a new form of business tourism that is also the fastest growing section of the international tourism market. It caters to various forms of business meetings, international conferences and conventions, events and exhibitions, and is slowly but steadily capturing every big hotelier’s attention. The importance of the MICE industry lies in the fact that it converts business meetings and conferences into more glamorous and enjoyable events for the delegates and attendants.

International MICE industry statistics

  • Active in 140 countries
  • 610 million business trips per annum
  • 100,000 new jobs are created every time the industry’s turnover increases by USD 1 billion
  • USD 2 trillion annual profitability expected by the year 2020

​Cybage’s T&H practice comprises an ever-growing number of more than 500 professionals working in areas that are directly or indirectly related to MICE. For example, hotel booking, E-RFP, GDS connectivity, air ticketing, airfare consolidation, channel management, packages, in-room entertainment, and many more.

Meetings

In meetings, people come together at a common place to confer or carry out a particular activity either on an ad-hoc basis or according to a set pattern. As per an IMEX study, content now defines meeting types wherein it will be delivered in ever more entertaining, diverse, and most importantly, digestible pieces. Technology is important, but ‘how it is delivered’ is even more important. The proliferation of mobile devices with their innate ability to capture data will improve ROI.

Cybage has been gaining expertise in the Meeting space by virtue of being involved with clients such as NFS, Freeman, and others. We have been working with NFS since the past several years to build systems (both desktop and mobile) that allow users to schedule meetings, reserve resources such as AV, meeting rooms, diagramming and layout of venues, among numerous other features.

Capabilities

Following are some of the areas in which Cybage has extensive experience:

  • Booking engine for meetings addressing the who, where, when, and what
  • Resource management; for example, rooms, AV, catering, and transportation, among others
  • Support for multi-property, multi-language, multi-time zone, and multiple currencies
  • Mobile interface with native support for iOS and Android
  • Diagramming and layout

Thought Leadership

TESTIMONIALS

Donal McGranaghan

Cybage provided us the transparency, and the efficiency of the delivery...

VP - Software Engineering and Quality,
DealerTrack
Ben Bartel

Cybage's skilled team has helped us in developing healthcare solutions...

VP - Product Development,
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Harvey Goldhersz

The stability provided by Cybage has helped us scale-up...

CEO,
GroupM Analytics
Frank Van Amerongen

The preciseness and quick reaction by Cybage team adds to our business...

Publishing Director,
ThiemeMeulenhoff
Howie Altman

The delivery team at Cybage has much higher quality management...

VP,
TravelClick
Dave Johnson

No team in Cybage works in silos. Our decision...

COO,
iCrossing Inc.
Steven Knapp

Cybage has proven to be consistently reliable since...

SVP - Global Operations,
iCrossing Inc.
Greg Wiggins

We are impressed with the Indian engineers' way of...

Director - Software Engineering,
Central Logic Inc.
Vineet Gupta

Cybage has flexible functioning and friendly culture...

EVP & CIO,
Fairmont Raffles Hotel International
John Oberon

Cybage respects its customers' views and inputs...

VP - Engineering,
Intel(Mashery)
Pontus Rogala

The domain understanding of Cybage experts...

Managing Director,
Airfair Flugservice GmbH
Patrick Bustraen

We chose Cybage as the software partner and we had...

VP - R&D,
Transics International
Guy Amoroso

Ten years of relationship speaks volumes...

Managing Director,
123Insight Limited
Michael Meyer Testimonial

Michael Meyer talks about how Rate Highway Inc. has learned...

President and CEO,
RateHighway Inc.