Whitepapers

Ad Mediation in Mobile Advertising

This paper discusses the need of Ad Mediation Exchange in mobile advertising.

Ad SDK Integration for Mobile Game Publishers

With growing penetration of mobile gaming, publishers intent to monetize their inventory by integrating preferred mobile Ad Network. This paper discusses integration of Ad SDK for the games/apps built using Unity, ANE, Marmalade and Corona.

Advertising & Marketing - Trends to watch out for in 2015

This newsletter highlights the key developments in the Advertising industry and provides a point of view on how to make the best of this dynamic and buzzing ecosystem.

Cybage’s Perspective on Emerging Collaborative and Social Enterprise

The emerging social enterprise refers to the organization of this day and age, one that has taken the plunge into a shiny, new social media platform.

Emerging Trends in Email Marketing

This whitepaper highlights the emerging trends in email marketing. An Email Service Provider (ESP) must adapt to these trends to keep pace with the changing technical and business landscape and to ensure better customer engagement.

Essentials In-Memory Analytics-Cybage

Availability of the right information at the right time is the key that can unlock the doors to success for any organization.

Managing and Achieving Publishing Native Applications and Readers

As more consumers embrace digital content, the prominence of mobile as a channel has reached unprecedented levels.

Mobile Device Fingerprinting and Unique User Identification

Solving a challenge to uniquely identify a mobile user across mobile web and native apps and helping advertisers and publishers in remarketing, tracking app statistics and user's journey from click to install.

Optimizing Publishing Processes for the multi-channel World

To say that the publishing industry (newspapers, magazines, books, and print at large) has changed would be an understatement. 

Right implementation of Automation Testing strategies can help minimize costs

Software testing is getting more and more complicated. Multiple factors are responsible for this situation. User Interfaces (UIs) are getting richer and complex.

Social Media and Customer Relationship-Cybage

This paper discusses the rapid rise of social media and its impact on customer relationship.

TESTIMONIALS

Donal McGranaghan

Cybage provided us the transparency, and the efficiency of the delivery...

VP - Software Engineering and Quality,
DealerTrack
Ben Bartel

Cybage's skilled team has helped us in developing healthcare solutions...

VP - Product Development,
Marketware Systems
Harvey Goldhersz

The stability provided by Cybage has helped us scale-up...

CEO,
GroupM Analytics
Frank Van Amerongen

The preciseness and quick reaction by Cybage team adds to our business...

Publishing Director,
ThiemeMeulenhoff
Howie Altman

The delivery team at Cybage has much higher quality management...

VP,
TravelClick
Dave Johnson

No team in Cybage works in silos. Our decision...

COO,
iCrossing Inc.
Steven Knapp

Cybage has proven to be consistently reliable since...

SVP - Global Operations,
iCrossing Inc.
Greg Wiggins

We are impressed with the Indian engineers' way of...

Director - Software Engineering,
Central Logic Inc.
Vineet Gupta

Cybage has flexible functioning and friendly culture...

EVP & CIO,
Fairmont Raffles Hotel International
John Oberon

Cybage respects its customers' views and inputs...

VP - Engineering,
Intel(Mashery)
Pontus Rogala

The domain understanding of Cybage experts...

Managing Director,
Airfair Flugservice GmbH
Patrick Bustraen

We chose Cybage as the software partner and we had...

VP - R&D,
Transics International
Guy Amoroso

Ten years of relationship speaks volumes...

Managing Director,
123Insight Limited
Michael Meyer Testimonial

Michael Meyer talks about how Rate Highway Inc. has learned...

President and CEO,
RateHighway Inc.