Whitepapers

Smart Content Scheduling using Analytic Hierarchy Process (AHP)

This paper discusses how the multi-criteria decision-making model can be used to schedule content more effectively on a channel.

Ad Mediation in Mobile Advertising

Know how ad mediation exchange can help publishers to generate maximum revenue, attain global coverage and garner support for almost all platforms in mobile advertising. This whitepaper also enlists the challenges, proposed solution and future of ad mediation in mobile advertising.

Right implementation of Automation Testing strategies can help minimize costs

Software testing is getting more and more complicated. Multiple factors are responsible for this situation. User Interfaces (UIs) are getting richer and complex.

Cybage’s Perspective on Emerging Collaborative and Social Enterprise

The emerging social enterprise refers to the organization of this day and age, one that has taken the plunge into a shiny, new social media platform.

Advertising & Marketing - Trends to watch out for in 2015

This newsletter highlights the key developments in the Advertising industry and provides a point of view on how to make the best of this dynamic and buzzing ecosystem.

Emerging Trends in Email Marketing

Know how Email Service Providers can keep up with emerging trends in Email Marketing and have better customer engagement through real-time personalization and influence of mobile in the marketing strategy.

Essentials In-Memory Analytics-Cybage

Availability of the right information at the right time is the key that can unlock the doors to success for any organization.

Ad SDK Integration for Mobile Game Publishers

Know how to get monetized and integrate with mobile AD SDK for your game app built using Unity, ANE, Marmalade or Corona.

Mobile Device Fingerprinting and Unique User Identification

Know how mobile device fingerprinting or digital fingerprinting can assist businesses to enhance advertising and diminish fraud risk. This whitepaper outlines various scenarios and implementation approaches for mobile device fingerprinting, unique user identification and user tracking.

Managing and Achieving Publishing Native Applications and Readers

Know how to stay ahead of consumer expectations and provide unique content experience for mobile and tablet devices. This whitepaper evaluates the use of a robust and re-usable mobile app framework that can help content publishers in quick turnaround, effectively manage changing platform dynamics and consumer expectations.

Social Media and Customer Relationship-Cybage

This paper discusses the rapid rise of social media and its impact on customer relationship.

Optimizing Publishing Processes for the multi-channel World

Know how content consumption patterns have evolved from the linear, single-channel environment to a more dynamic, multi-channel environment. This whitepaper helps publishers stay ahead in the game and taking their content to a variety of digital channels such as web, mobile and social media and outlines the need and approach for unifying pre-press workflow by leveraging a centralized content management system (CMS).

TESTIMONIALS

Roger Hoffmann

An offshore partner, Cybage helped in up-scaling the project with optimal resources...

CTO & Country Manager,
U.S. Auto Parts
Michael Meyer Testimonial

Michael Meyer talks about how Rate Highway Inc. has learned...

President and CEO,
RateHighway Inc.
Guy Amoroso

Ten years of relationship speaks volumes...

Managing Director,
123Insight Limited
Patrick Bustraen

We chose Cybage as the software partner and we had...

VP - R&D,
Transics International
Pontus Rogala

The domain understanding of Cybage experts...

Managing Director,
Airfair Flugservice GmbH
John Oberon

Cybage respects its customers' views and inputs...

VP - Engineering,
Intel(Mashery)
Vineet Gupta

Cybage has flexible functioning and friendly culture...

EVP & CIO,
Fairmont Raffles Hotel International
Robert Nix

Cybage team is a part of our company. Our 9 year old...

VP & Principal Architect,
AthenaHealth Inc.
Greg Wiggins

We are impressed with the Indian engineers' way of...

Director - Software Engineering,
Central Logic Inc.
Steven Knapp

Cybage has proven to be consistently reliable since...

SVP - Global Operations,
iCrossing Inc.
Dave Johnson

No team in Cybage works in silos. Our decision...

COO,
iCrossing Inc.
Howie Altman

The delivery team at Cybage has much higher quality management...

VP,
TravelClick
Frank Van Amerongen

The preciseness and quick reaction by Cybage team adds to our business...

Publishing Director,
ThiemeMeulenhoff
Harvey Goldhersz

The stability provided by Cybage has helped us scale-up...

CEO,
GroupM Analytics
Ben Bartel

Cybage's skilled team has helped us in developing healthcare solutions...

VP - Product Development,
Marketware Systems
Donal McGranaghan

Cybage provided us the transparency, and the efficiency of the delivery...

VP - Software Engineering and Quality,
DealerTrack