This paper discusses how the multi-criteria decision-making model can be used to schedule content more effectively on a channel.
Know how ad mediation exchange can help publishers to generate maximum revenue, attain global coverage and garner support for almost all platforms in mobile advertising. This whitepaper also enlists the challenges, proposed solution and future of ad mediation in mobile advertising.
Software testing is getting more and more complicated. Multiple factors are responsible for this situation. User Interfaces (UIs) are getting richer and complex.
The emerging social enterprise refers to the organization of this day and age, one that has taken the plunge into a shiny, new social media platform.
This newsletter highlights the key developments in the Advertising industry and provides a point of view on how to make the best of this dynamic and buzzing ecosystem.
Know how Email Service Providers can keep up with emerging trends in Email Marketing and have better customer engagement through real-time personalization and influence of mobile in the marketing strategy.
Availability of the right information at the right time is the key that can unlock the doors to success for any organization.
Know how to get monetized and integrate with mobile AD SDK for your game app built using Unity, ANE, Marmalade or Corona.
Know how mobile device fingerprinting or digital fingerprinting can assist businesses to enhance advertising and diminish fraud risk. This whitepaper outlines various scenarios and implementation approaches for mobile device fingerprinting, unique user identification and user tracking.
Know how to stay ahead of consumer expectations and provide unique content experience for mobile and tablet devices. This whitepaper evaluates the use of a robust and re-usable mobile app framework that can help content publishers in quick turnaround, effectively manage changing platform dynamics and consumer expectations.
This paper discusses the rapid rise of social media and its impact on customer relationship.
Know how content consumption patterns have evolved from the linear, single-channel environment to a more dynamic, multi-channel environment. This whitepaper helps publishers stay ahead in the game and taking their content to a variety of digital channels such as web, mobile and social media and outlines the need and approach for unifying pre-press workflow by leveraging a centralized content management system (CMS).